Lead Generation for Tradies: What’s Working in 2025?
Proven strategies to get more leads, win more jobs, and grow your business without burning out.

The game of lead generation is constantly evolving, and if you’re still relying on outdated methods, you’re leaving money on the table. In 2025, tradies who embrace smart digital strategies are the ones securing more jobs and growing faster. So, what’s working right now?
Here are the top lead generation strategies for tradies in 2025 that will help you get more work, stay ahead of the competition, and boost your revenue.
1. Local SEO: Get Found Where It Matters
If your business isn’t ranking on Google My Business or local searches, you’re invisible to potential clients.
How to Optimise for Local SEO:
Claim and update your Google My Business listing
- Get 5-star reviews from happy customers
- Use location-based keywords like “plumber in Sydney” or “Melbourne electrician” on your website
- List your business on local directories like Yellow Pages, True Local, and Hipages
A strong local SEO strategy makes sure customers in your area find you first.
2. Paid Ads: Instant Leads with Google and Facebook Ads
If you want fast results, running paid ads is a no-brainer.
Best Ad Strategies for Tradies:
- Google Ads: Appear at the top when people search for your services
- Facebook & Instagram Ads: Target homeowners and businesses in your area
- Retargeting Ads: Follow up with website visitors who didn’t book the first time
Running ads with strong call-to-actions (CTAs) like “Get a Free Quote Today” drives instant inquiries.
3. Social Media: Engage and Build Trust
People want to hire tradies they trust. Social media helps you build that trust before they even call you.
How to Use Social Media for Lead Generation:
- Share before-and-after photos of your work
- Post client testimonials and reviews
- Create short educational videos (e.g., “5 Things to Check Before Hiring a Plumber”)
- Offer limited-time deals and promotions
Consistency is key—post regularly and engage with comments to stay top-of-mind.
4. Automated Follow-Ups: Convert More Leads
Most tradies miss out on work simply because they don’t follow up.
How to Fix This:
- Use a CRM system (like ServiceM8 or Tradify) to track leads
- Automate email and SMS reminders to potential clients
- Set up a lead nurturing sequence to stay in touch with past customers
A simple follow-up could be the difference between landing or losing a job.
5. Referral Programs: Turn Happy Clients into Lead Generators
Word-of-mouth is still one of the most powerful lead generation tools.
How to Get More Referrals:
- Offer discounts or rewards for referrals
- Send follow-up messages asking for recommendations
- Partner with other tradies (e.g., electricians referring plumbers)
A strong referral program turns your happy clients into a steady source of new leads.
Take Action and Start Generating More Leads
The tradies winning in 2025 aren’t just relying on luck—they’re using proven strategies to get more leads, close more deals, and grow their businesses. Whether it’s local SEO, paid ads, social media, automated follow-ups, or referrals, the key is to take action now.
Need help streamlining your lead generation? A Tradie VA can handle your marketing, follow-ups, and admin while you focus on the tools.
Book a free strategy call today and start getting more leads without working harder!
